Master AI as one company. Unify inquiry operations with etla.

Automate inquiry response, support CS in real time, and centralize knowledge in one platform for cross-functional execution.

Three Capabilities for Company-wide AI Operations

Unify automation, CS consultation, and knowledge orchestration in one operating layer.

01

Automate inquiry operations

Run call center and EC FAQ workflows on one architecture to stabilize first-response speed and quality.

  • Auto-classify calls, chats, and forms
  • Generate first responses from shared knowledge
  • Escalate only high-priority and complex cases
Inquiry automation workflow diagram

02

Real-time AI consultation for CS

During live customer conversations, CS teams can validate answer drafts with evidence and similar cases instantly.

  • Display answer draft and supporting evidence
  • Suggest similar historical cases
  • Keep final human decisions consistent
Real-time CS assist UI mock

03

Unify knowledge and visibility

Centralize FAQs, playbooks, and response history so every team follows one answer standard.

  • Reflect updates across all teams quickly
  • Track automation and consultation metrics
  • Run continuous optimization company-wide
Company-wide operations dashboard mock

Frequently asked questions

Can etla automate FAQ responses on e-commerce sites?

Yes. You can automate FAQs for products, shipping, returns, payments, and account topics with 24/7 responses. Complex cases can be escalated to human agents based on predefined conditions.

Can new team members answer correctly from the start?

Yes. etla centralizes organizational knowledge and surfaces answer drafts with supporting evidence, so newly assigned members can respond using the same standards from day one.

How long does it take from implementation kickoff to production?

In a standard setup, the timeline is approximately one month. The rollout is completed through phased steps: requirements definition, knowledge integration, operation rule setup, and validation.

How far can we control different response rules by department?

You can define rules by department, channel, and inquiry type. Priority, escalation conditions, approval flows, and knowledge scopes can be managed independently while keeping company-wide governance.

Can etla integrate with existing CRM, help desk, and e-commerce platforms?

Yes. Integration is available through APIs and webhooks. Inquiry data and response history can be connected across your existing CRM, help desk, and e-commerce stack without replacing current workflows.

Can teams outside Customer Success use etla for internal knowledge management?

Yes. Sales, back office, operations, and product teams can use the same platform. With role-based permissions and shared knowledge visibility, teams can align on one response standard across the company.